NM.INFO – WP DOCTOR – 3 Best WordPress Cache Plugins you must use
Were you once happy with the performance of your WordPress website, only to now find it’s not loading as quickly as it once did? If so, then it’s time you thought about installing a WordPress caching plugin. In this article, we’ll be testing and comparing the best WordPress caching plugins to help you improve the speed of your website.
But before we get to the test results from comparing the caching plugins, let’s take a quick look at what a caching plugin is and the benefits of using one to speed up your WordPress website.
Why Use a WordPress Caching Plugin and Which is Best?
As your WordPress website grows, with the publication of new content and the installation of additional plugins, it will, unfortunately, start to slow down. Even a fresh installation of WordPress can suffer from poor performance during spikes of high traffic or if you’re using a low-quality web host.
How Loading Times Impact Your Website
When it comes to page speed and loading times, an improvement of just a single second can have huge implications for your bottom line. For example, back in 2012, Amazon estimated that if their website loaded just one second slower it would cost them $1.6 billion in sales; and this number has surely only increased since then.
Reduced Conversion Rates
You’re probably not operating quite on Amazon’s scale, but slow loading times are still costly. According to Kissmetrics, 40% of your visitors will lose patience and leave your site if your pages take more than three seconds to load. A single second of delay can reduce your conversions by 7%.
Even if you’re not selling anything from your site, you probably have some goal in mind. Whether that goal is more email subscribers, more social shares, or just more page views and discussion, slow loading times will hurt your goal conversion rates.
Poor Search Engine Rankings
Furthermore, Google uses page speed as a factor when determining where to rank your content in its search engine results pages. So, if you want greater search engine visibility and more traffic from sites like Google, you need to speed up your website.
No matter the purpose of your website – whether it’s to promote products and services or simply build an audience – higher bounce rates, reduced conversion rates, and decreased search engine rankings hurt. So what can be done?
How to Improve the Speed of WordPress
Well, the good news is, while there are many ways to improve the speed of WordPress, one of the easiest options is to use a caching plugin. As we’ll soon see in our comparison of the best caching plugins for WordPress, in some cases simply installing and activating a caching plugin can shave seconds off your loading times. But how do they work?
Which is the Best WordPress Caching Plugin?
Therefore, if you want to improve your site’s SEO, increase its conversion rates, and offer your visitors a more enjoyable user experience, installing a caching plugin is a quick and effective way to do so. However, with so many to choose from, which is the best WordPress caching plugin?
To help answer that question, this post will test and compare nine popular caching plugins to determine which is the best option for speeding up your WordPress website.
However, if you’re ready to find out which is the fastest caching plugin, click here to jump to the test results.
Best WordPress Caching Plugins Compared – Reviews
1. W3 Total Cache – Review
W3 Total Cache is one of the most popular caching plugins for WordPress, with over a million active installs and 4.3 out of 5 stars in the WordPress Plugin Directory. It’s updated every few months and used by many major publications, such as Smashing Magazine, Mashable, MakeUseOf, Web Designer Depot, and many others.
In our GTmetrix tests to find the best WordPress caching plugins, W3 Total Cache shaved an average of 0.62 seconds off the baseline loading time, with an average improvement of 20.64% on page speed. According to Pingdom, the plugin shaved an average of 1.06 seconds off the loading time, with an average speed improvement of 29.16%.
2. WP Super Cache – Review
Another highly popular free WordPress caching plugin, WP Super Cache earned its place in our guide to the best WordPress caching plugins as it has over a million active installs and a user rating of 4.2 out of 5 stars. It’s especially effective at keeping your server from slowing to a crawl or even overloading during the large traffic spikes that can occur if your blog hits the homepage on Reddit or is featured on other popular sites.
WP Super Cache cut down the loading time by 0.85 seconds in GTmetrix, improving the speed by 28.07%. In our Pingdom tests, this plugin cut the load time by 1.03 seconds, improving the speed by 28.61%, making it one of the fastest options in our test of the best WordPress caching plugins.
3. WP Rocket Review
WP Rocket is the most popular premium option in our comparison of the best WordPress caching plugins. It consistently scores well in side-by-side comparisons with other caching plugins for WordPress and is currently installed on over 100,000 sites. A single-site license costs $49, a three-site license $99, and an unlimited license can be yours for $249.
According to GTmetrix, WP Rocket cut the loading time by 0.98 seconds, improving the speed by 34.12%. In our Pingdom tests, it cut the loading time by 1.27 seconds on average, with a speed improvement of 35.21%. These results make it the fastest plugin in our test of the best WordPress caching tools.