Taking absolute control over Search Engine Optimization can be hard.

It’s even tougher when you have just started out.

But hey! Don’t forget, we are living the best times of our lives – we have the free world of the Internet!

You can find hundreds of free online SEO tools that can help you achieve your goals and track them at the same time.

But to make it easier for you, we have found the best free SEO tools you must use and compiled them here on this list.
What is SEO in Digital Marketing?
SEO stands for Search Engine Optimization.

It is one of the most important parts of Digital Marketing which involves improving a website to rank higher on a search engine.

The higher a website ranks in a search result, the higher are the chances of it getting clicked by the potential visitors.

The first link on a Google search result gets 30% of the visitor clicks, the second link gets 15% of the clicks and 10% goes to the third link.

How does SEO work?
Search Engine Optimization involves creating valuable, user-friendly and highly informational content that will help the users on the internet.

Making your website mobile-friendly and providing it a better logical structure comes under SEO.

Backlinking, a quest to receive links to your website from websites with high domain authority is an important part of SEO.

When a user conducts a Google search for a particular keyword of your niche, you want your website to rank on top of your competitors.

All these techniques we mentioned above helps to do the same.

What are the types of SEO?
1. Product Page SEO
A Product Page SEO entails the fundamental rules of search engine optimization.

This involves preventing keyword stuffing or adding way too many links on a website. Instead of that, Product Page SEO focuses on creating original content that engages the user.

If you want your website copy to sell your products and services, then you can’t escape the world of SEO.

2. Content SEO
This involves extensive keyword planning and taking proactive SEO efforts. Creating content that attracts the audience is the topmost priority here.

Brands can use multiple ways to use the content to improve SEO.

They can create highly shareable content to generate traffic.
Useful guides or ebooks can help create more backlinks.
Reaching out to blogs or influencers that have high domain authority in your niche and requesting to guest blog.
3. Technical SEO
Technical SEO addresses the back-end elements of SEO which are highly important in improving your search rankings.

Technical SEO shows how important it is to involve the IT department in the SEO discussion.

Without definite guidance and suggestions for improving a website, even the best content will be ignored due to poor technical SEO techniques.

4. Local SEO
We have seen a surge in the number of users who are searching for local results, which generally means that user wants to purchase a product or avail a service that very day.

Local SEO is very important for the brands that have a regional customer base or have a retail outlet.

Working on Local SEO can help get leads that are more than willing to convert.

5. Voice Search SEO
As a matter of fact, more than one billion voice searches happen in a month and nearly 40% of the adults in the world use voice search daily.

This is a big development in the field of SEO that no advertiser should ever skip.

Customers use voice search are willing to seek out your business immediately.

It’s important to optimize the content on web pages to facilitate Voice Search.

Here are the Best SEO Tools that you must use in 2020:

Ahrefs: SEO Keyword Tool
Being one of the most recommended SEO tools online, SEO experts have all the best things to say about Ahrefs.

It is the second largest website crawler after Google. Its Site Audit feature is considered as the best SEO Analysis tool around.

The Site Audit feature by Ahref helps you highlight the parts of your website that requires improvements and updates. This immensely helps you to achieve better search engine ranking.

The way to use Ahrefs is straightforward.

Just enter the URL you want to test.

Enter the keywords you want to search.

You can also use Ahrefs to sneak into your competitor’s backlinks. This provides you a starting point when launching your own brand.

Marketers use Ahrefs to determine the most linked to content within a particular niche.

Syed Irfan Ajmal, Growth Marketing Manager at Ridestar claims that Ahrefs is the best free SEO tool when it comes to keyword research, rank tracking, competitor analysis, SEO audit, viral content research and much more.

Google Search Console: Top Google SEO Tool
Search Console by Google allows the users to monitor and report on your website’s presence in Google SERP.

It is a suite of helpful SEO tools that aid the users to identify duplicate metadata, number of indexed pages, security issues and more.

All you have to do is go to ‘Search traffic’ and then ‘Search Analytics’ to get a keywords list for which you currently rank.

With Search Console, you are in control of what gets indexed and how your website is represented with this account.

It is fairly easy to use and provides helpful data and information you can use to achieve your goals.

Search Console allows you to understand how your audiences view your website and eventually provides an opportunity to optimize it for better performance on SERPs.

Search Console mobile usability report is an amazing way to highlight the URLs that have usability issues for a mobile user.

The report consists the issues, URLs where the issue exists and actionable insights to resolve the usability problem.

SEMRush: Marketing SEO Tools
SEO community has loved using the SEMRush marketing SEO tools. It has been the fan favorites and experts too have praised it for the incredible features.

You can easily assess your rankings, changes in the rankings, and new opportunities to capture better rankings.

The Domain Vs Domain feature provides you with an in-depth analysis which allows you to compare your website to competitors.

Analytics report from SEMRush helps you to better understand the website’s traffic, search data, or even your competitor’s website!

It allows you to compare domains and keywords you are trying to rank for.

The On-Page SEO Checker tool allows you to easily monitor your rankings as well as find some recommendations on how to improve your website’s performance.

Liraz Postan, a Senior SEO & Content Manager at Outbrain recommends every marketer and SEO expert to use SEMRush.

The organic traffic insights feature lets the users see all leading web pages on a single dashboard, with related keywords, social shares, and word count.

It gives a great overview of what’s working and where to optimize. Liraz claims that she has increased her conversions by 15% from her content pages.

KWFinder: SEO Keyword Tool
One of the greatest features that KWFinder provides is it helps the users to find long-tail keywords that have a lower level of competition.

KWFinder is a great SEO tool when it comes to finding the best keywords and run analysis reports on backlinks and SERP.

The Rank Tracker tool easily determines your website’s ranking and also tracks your improvement based on key metric.

It also suggests a ton of keyword ideas which you can use and make your website to rank for.

George Perry, an SEM Specialist at Bandwidth recommends SEO experts to use KWFinder.

He claims that the tool not only shows him the information on keywords that he was searching for but also provides great keyword suggestions.

It compares the suggestions based on metrics like volume, CPC, difficulty, etc.

MOZ: SEO Software
Founded by the great Rand Fishkin and Gillian Muessig in 2004, Moz has come a long way from just a blog and online community to a giant in the world of SEO and Digital Marketing.

The online world raves about how Moz always keeps itself up-to-date with the latest Google algorithm changes.

Its chat portal is highly advanced as it provides an insightful response to every question asked.

Moz is an SEO powerhouse – keyword recommendations, site crawls, performance sights and what not – you get it all on Moz.
The MozBar toolbar can be downloaded for free. This allows you to see your store’s metrics while browsing any page.

The Page Optimization feature tells you exactly what steps are required to improve SEO of every single page of your website.

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